Counterfeit production is a thriving industry in the People’s Republic of China (PRC). The imitator’s profit comes from a big variety of different products. With the increasing popularity of alcohol among the growing Chinese middle class and strong global market in general, counterfeiters are turning to wine and spirits new profit source. To reduce the risk of counterfeiting in China, industry members can take part in China’s custom protection programs. These steps provide industry members with access to the tools and enforcement mechanism to stop existing counterfeiters and deter would-be counterfeiters.
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