Ten rules

To protect yourself from counterfeit products

Generic rules


01 Look out for deals that are “too good to be true”
i.e. how someone can sell you a brand-name product at 20$ instead of 40$: probably it’s because it’s a fake.


02 Pay attention to the products you buy
Pay a little attention to details and you’ll be much better prepared to detect a counterfeit because you’ll have something to compare with.


03 Inspect the package carefully
Reputable brands pay great attention in packaging their products: beware flimsy packaging, damaged closures, packaging with running colors, or packages that appear to have been opened.


04 Read the package
Spelling or grammatical errors are common on the packaging of counterfeit goods. Notice errors in writing and artworks on logos.


05 Pay attention to very plain boxes
Most product labels and boxes nowadays have much information printed on them ( bar codes, trademark, patent information, recycling symbols, Company contact information): counterfeiters often don’t want to spend the time to reproduce every detail, so they’ll likely leave some of this stuff off.


06 Look for a safety certification label


07 Check the producer’s website
Any large companies now have news/information on their websites to alert customers to possible counterfeit products or to help them to detect fakes.


Specific rules spirits


08 Observe that the bottle has not already been opened in stores


09 Look at the quality and cleanliness of boxes, bottles and labels


10 Pay attention to the presence of security closures, which guarantee the authenticity of the liquid